{"product_id":"de-lorenzo-novacolor-yellow-concentrate-60g","title":"De Lorenzo Novacolor Yellow Concentrate 60g","description":"\u003cp\u003eDe Lorenzo Novacolor Yellow Concentrate 60g is a specialized, professional salon-grade permanent color additive engineered to intensify golden warmth, boost blonde vibrancy, or customize rich warm undertones when mixed with Novacolor shade formulations. Powered by concentrated golden yellow micro-pigments and enriched with native Australian botanical extracts, Certified Organic Argan Oil, Macadamia Oil, and Kakadu Plum, this low-ammonia concentrate deepens tone saturation while maintaining structural hair strength, silkiness, and long-lasting radiance.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003cbr\u003e\n- Intensifies golden warmth and enhances bright blonde reflectivity when added to permanent color mixtures.\u003cbr\u003e\n- Low-ammonia formula preserves structural hair strength and minimizes fiber stress during processing.\u003cbr\u003e\n- Infused with organic botanical oils to restore deep moisture, softness, and radiant shine.\u003cbr\u003e\n- Provides outstanding tone longevity resistant to solar fading and wash-out.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e\u003cbr\u003e\n- Formulated with natural Australian botanicals including Argan Oil, Macadamia Oil, and Kakadu Plum.\u003cbr\u003e\n- Salon-exclusive Novacolor Concentrates professional permanent color additive system.\u003cbr\u003e\n- Free from harsh parabens, petrochemicals, and synthetic dyes.\u003cbr\u003e\n- 100% Vegan, cruelty-free, and proudly Australian Made.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFragrance Note:\u003c\/b\u003e Delicate botanical floral aroma.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWho is this product right for?\u003c\/b\u003e\u003cbr\u003e\nProfessional hair colorists needing a high-potency yellow pigment concentrate to customize, intensify, or correct golden, blonde, and warm amber permanent color formulas.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDisclaimer:\u003c\/b\u003e Professional use only. For external use only. We rely on materials and information provided to us by our suppliers. For most accurate information please check the packaging of your product. Always perform a patch test before application.\u003c\/p\u003e","brand":"De Lorenzo","offers":[{"title":"Default Title","offer_id":62902199517343,"sku":null,"price":28.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0308\/7964\/5836\/files\/aaf8d884-6dd2-4c76-832e-ba84331bc1aa_720x_c64219e1-485e-48d2-9b9f-938227969e7a.webp?v=1793715125","url":"https:\/\/www.pamperpalace.com.au\/products\/de-lorenzo-novacolor-yellow-concentrate-60g","provider":"The Pamper Palace Aus","version":"1.0","type":"link"}